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Lab 1-4: Researching ways that Websites address cultural diversity After you have reviewed Toyota Official Site and Toyota Canada sites, answer the following
questions:
1. What language choices were offered at the Toyota Official Site site? Why?
2. What language choices were offered at the Toyota Canada site? Why?
3. What differences in Website design exist? Why?
Compare the ford. com and ford. ru Websites from Ford Motor Company.
1. What differences exist in the color schemes, if any? Why?
2. Review the images and technologies used. Which site uses more active content?
3. Does one site offer more car models than the other?
4. What audience does the ford. com site seem to consider the most?
Visit 2 (not car dealerships) additional sites and compare color schemes, languages and
message approaches. Use a search engine to help you find examples of multicultural
international approaches.
1. What differences exist in the color schemes, if any? Why?
2. Review the images and technologies used. Which site uses more active content?
3. Does one site offer more car models than the other?
4. What audience does the ford. com site seem to consider the most?
5. What types of businesses tend to be most accommodating?

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Lab 1-4: Researching ways that Websites address cultural diversity After you have reviewed Toyota...
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