Identify potential clients for the new venture > Explain how to identify basic needs common to all people
> Compare the basic needs of people for different socio-economic groups
> Discuss possibilities of the new products/services.
Survey opinions on the need for products/service of the new venture

>Collect a sample of three people whom you know
>Compile a questionnaire to determine why people would or would not buy the product/service of the new venture
> Interview people in the sample and complete the questionnaire
> Present information obtained in the form of a bar chart or pie chart
> Estimate the ikelihood of the success of the new product/service in that community intotietical oticon most valued​