If I owned a Domestic Business and expanded it internationally I would want to know the culture .This is because in some places different languages are spoken and it's good to know that language . Also you have to know what type of decorations and the market place you're moving to is like. That way you don't change the area entirely or disrespect it in anyway. For example I can't move to Mexico if I don't know any language because no one would want to come and they can't understand me. When it comes to money it is also good to know what type of money is used in that place .If you don't you could have illegal money being used. It is out of respect that you know these things and it also helps your business progress.