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An advertising company is developing a multimedia campaign for an international clothing retailer. As the media components are being put together, an editor realizes that the principal photo used in a magazine ad has the model wearing a jacket designed by a competing
retailer. Which of the following would most likely be done to resolve this issue?
The art director would work with the multimedia artists to superimpose the correct jacket onto the image of the model.
The creative director would order a reshoot of the photo.
The art director would work with the photography team to find an alternate photo to use in the campaign
The creative director would pull the ad from the campaign and insert a different ad

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An advertising company is developing a multimedia campaign for an international clothing retailer. A...
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