How do the interests of carriers differ from the interests of websites? What are the implications for websites from a value chain perspective?

Explained below.

Explanation:

- The interest of the carriers has it's major focus on the process of getting funds from both individual customers and corporate entities that run the websites. However, the interest of websites’ has it's major focus on the process of generating funds in form of subscriptions or funds gotten from paid adverts from both individual customers and corporate entities.

- In terms of value chain perspectives; the websites experience far more pressure to keep fresh and exciting features and services on their platform while carriers don't experience that but only experience having to compete with innovations being done by their existing competitors to remain leaders in the field.

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