A company surveyed college students to determine their need and want for a new portable computer accessory. Once the
data was gathered, the company began designing the
accessory to specifications determined by the data. This is an
example of
Strategic design
Consumer marketing
Research and development
Design and development

Mastercard managers are motivated to increase (1) the number of individuals who have and use a mastercard credit card, (2) the number of banks and other clents who issue mastercards to customers and/or employees, and (3) the number of locations that accept mastercard payments. discuss how mastercard could use its data warehouse to it expand each of these customer bases.