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People with high self-esteem: accept their strengths and weaknesses. believe that failed experiences are failures of their whole self. feel good about who they are only when they reach total success. need positive external experiences to counteract negative feelings that constantly plague them.

Explain how email technologies enable the exchange of messages between users. find out the typical parts of an email address and explain each part.

Suppose you are an ad-serving company and you maintain a log of cookie data for ads you serve to the web pages for a particular vendor (say amazon). a. how can you use this data to determine which are the best ads? b. how can you use this data to determine which are the best ad formats? c. how could you records of past ads and ad clicks to determine which ads to send to a given ip address? d. how could you use this data to determine how well the technique you used in your answer to part c was working? e. how could you use this data to determine that a given ip address is used by more than one person? f. how does having this data give you a competitive advantage vis-à-vis other ad-serving companies?