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Computers and Technology, 08.12.2020 14:00 mahdy43

In the 1930s, advertisers for the DeBeers diamond company invented the slogan, A diamond is forever,” singlehandedly revolutionizing the industry by implying that the only appropriate
engagement gift was a diamond ring. To this day the tradition stands. Which of these criteria
for a good ad campaign did this slogan meet? (Select all that apply.)
It created a demand where there has previously been none.
It included a call to action.
It reached its target audience of young men.
It created an affinity between the consumer and the product.

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In the 1930s, advertisers for the DeBeers diamond company invented the slogan, A diamond is forever...
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