Question # 2 Multiple Choice
Which of these scenarios demonstrates why an art director is necessary?

A group of theme park designers meet to discuss ideas for a new attraction.

An artist graduates from a prestigious school, but can’t find work in fine art.

An advertising executive looks at a print layout and says, “I don’t like it. It’s too odd-looking.”

A game designer must take a popular game and design a sequel for it.
Question # 3
Multiple Choice
An applicant for the position of art director has a fine reputation as a designer and innovator, but his supervisor says that he is awkward and uncommunicative around non-artists. Should the artist be hired as art director?

No, because he lacks the finesse needed to deal with both creatives and marketing personnel.

Yes, because it is more important for an art director to communicate with artists than anyone else.

No, because he most likely couldn’t take the stress that goes with the job.

Yes, because he should be given a chance to improve his social skills.
Question # 4
Multiple Choice
The art director is meeting with the brand strategist. What are they most likely doing?

discussing where the copy will be placed in the latest print ad

comparing images proposed for an updated logo

reviewing the music for an online video commercial

brainstorming ideas for a social media campaign

1. An advertising executive looks at a print layout and says, “I don’t like it. It’s too odd-looking.”

2. No, because he lacks the finesse needed to deal with both creatives and marketing personnel.

3. Brainstorming ideas for a social media campaign

Explanation:

1. An Art Director is mostly involved in the development of images and visual content that would appeal to a specific audience. So, when the advertising executive looks at a print layout and wants some adjustments done to it, the art director would be needed because this work involves visuals.

2. If an applicant for the position of an art director is excellent at his job, but does not communicate well with non-artists, he should not be hired for the job because his work mainly revolves around artists such as the creative directors and brand strategists as well as the marketing team members and he needs to effectively communicate with them especially in an advertising agency.

3. The brand strategist basically brainstorms ideas meant to sell a product and this might require discussing with the art director on the best ways to implement this.

solution:

the auto-correct option of the auto-correct tool enables you to add and delete words that do not follow abbreviation rules because:

it is a feature that allows outlook to correct common spelling and typing errors and to replace characters with symbols. we can also can use auto-correct as a shortcut, which means we can type a small string of characters and have those characters replaced by a longer string.

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