Although fun and entertainment are the primary functions of video games, they have other uses, as well. An accidental experiment in pandemics was performed in 2005 in the virtual reality game, World of Warcraft, and The University of Washington released an interactive game, Foldit, that allowed users to solve problems or find solutions to various puzzles. Choose one of these scenarios and explain how the situation helped scientists learn. What is another problem that you think could be addressed by using video games?

Suppose you are an ad-serving company and you maintain a log of cookie data for ads you serve to the web pages for a particular vendor (say amazon). a. how can you use this data to determine which are the best ads? b. how can you use this data to determine which are the best ad formats? c. how could you records of past ads and ad clicks to determine which ads to send to a given ip address? d. how could you use this data to determine how well the technique you used in your answer to part c was working? e. how could you use this data to determine that a given ip address is used by more than one person? f. how does having this data give you a competitive advantage vis-à-vis other ad-serving companies?