Providing incentives for customers to learn more about your service is known as?
A) branding
B) advertising
C) permission marketing
D) search engine optimization

Permission marketing is a method of communicating with prospects and customers first popularized by New York Times best-selling author and marketing expert Seth Godin in his 1999 book “Permission Marketing: Turning Strangers into Friends and Friends into Customers.”Far from being defined by one specific tactic, ...

Explanation:

c. while making a presentation for a client, he downloads a process model from the internet, and uses it for his organization.