are agencies that specialize in offering services, such as database management, and the ability to create, produce, and disseminate different types of communications that go straight to target customers.

DIRECT RESPONSE AGENCY

Explanation:

Direct Response Agency engage potential customers with a conversation and message that reflects their values and interest will usually reinforce their desire to do business with a company.

Direct response is a form of communicating an offer, where an organizations communicate directly to customers and supply a method for a direct response by offering services such as data base management.

Direct response agencies encourage prospective customer to take action by disseminating different types of communications that go straight to the target customers.

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