When broadcasting live on social, keep in mind that the best broadcasts are ones that feel like a conversation between brand and viewer. unlike other forms of social video, you’ll get more views and engagement if your video
is longer and repeats key points. is full of interesting transitions and editing techniques. uses unusual lighting and sound effects. includes a pdf attachment with details from the broadcast. is short and action packed.

Is longer and repeats key points.

Explanation:

When you start a live broadcast, viewers are received every second, and those who join the broadcast long after it starts may have no idea what you're talking about if you don't repeat the key points every so often.

The duration of the broadcast is also important, the longer it lasts, the more likely it is to receive more viewers and you can include more content to keep them entertained.

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