If a researcher asks a consumer why s/he wants to buy a nokia cell phone, and learns, "they look well built" (attribute); then asks "why is it important that the phone be well built? " and learns "it suggests nokia is reliable" (a functional benefit); then asks "why is reliability important? " and learns "because my colleagues or family can be sure to reach me" (an emotional benefit), the researcher is using a technique called:

One of your customers wants you to build a personal server that he can use in his home. one of his concerns is making sure he has at least one backup of their data stored on the server in the event that a disk fails. you have decided to back up his data using raid. since this server is for personal use only, the customer wants to keep costs down. therefore, he would like to keep the number of drives to a minimum. which of the following raid systems would best meet the customer's specifications? a. raid 0 b. raid 1 c. raid 5 d. raid 10

Michael has written an e-mail to his employees that describes a new product special that will be introduced to the customers next week. by taking time to make sure the e-mail is well written, logical, and organized, michael has made sure his message has the characteristics of a) effective communicationb) ineffective communicationc) barriers to communicationd) workplace communication

What questions about an audience should be asked during presentation preparation? check all that apply. what does the audience already know about the topic? how will multimedia tools inspire the audience? is the information interesting and engaging? how will this information affect the presentation? will the audience change the message’s purpose? what is likely to interest the audience?