Suppose a business is careful to design it's website in a way that will not lead to consumer confusion or violate the lanham act in any manner. so long as a business complies with the law, is there anything troubling about a business that tries to recreate the look and feel of a successful competitor's website to the greatest extent that the law will allow? is such imitation unethical, or is it the essence of free market competition?

Explained

Explanation:

A website can be built in competition with the other established competitor unless it is binds to the Lanham Act, (that is) not violating the Trademark rights of the other company.But ethically one should not try to replicate any sort of Trademark elements to again market by imitating or reproducing any tangible or intangible things for increasing its own market.

So any company should follow certain ethical values that reflect the integrity of a company. So it is up to the company to decide whether to follow the ethical values provided it obeys Lanhams act and the situation of the market (whether it is free market or monopoly and also the type of business matters).

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