When public relations professionals make provocative statements in newsgroups to get people to visit an organization's website or buy a client’s project it is called:

Pitching

Explanation:

According to my research on the different marketing stunts that organizations have done, I can say that based on the information provided within the question this type of Public Relations move is called Pitching. Like mentioned in the question they basically make a controversial statement in front of platforms with huge audiences in order to rile people up so they go visit their site or are aware of their project, which in term leads to sales.

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