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On a cost-per-thousand (cpm) basis, the cost of web ads for the most
a) is much less expensive.
b) does not cost anything, because there is no charge to subscribe
c) compares favorably with ads placed in traditional media
d) is a great deal more expensive than traditional media

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On a cost-per-thousand (cpm) basis, the cost of web ads for the most
a) is much less expensi...
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