Arturo is browsing electronic retailers online to learn about the different laptops that he could purchase to him complete his ashford course work. he almost purchases one laptop but decides to get an alternate device available from a different retailer. a day after making his purchase, arturo receives an e-mail from the retailer whose laptop he did not choose asking if he is still interested and offering him a discount. arturo received the e-mail because of the that were created during his online shopping experience.