In the context of the rate of adoption, relative advantage is defined as the degree to which: a. the benefits of using a product can be communicated to target customers. b. a product is perceived as superior to existing substitutes. c. a new product is consistent with existing values and product knowledge, past experiences, and current needs. d. a product can be tried on a limited basis.

About 20 years ago, sturdy light, inc., produced a sturdy, lightweight backpack in a market that was rapidly growing. sturdy light became a leader in this market. eventually, the backpack market reached the maturity stage and slowed down. however, by this time, sturdy light had developed a strong brand name and continued to steadily lead the market. which of the following describes this scenario? a. sturdy light was a star that developed into a cash cow. b. sturdy light was a question mark that developed into a star. c. sturdy light was a dog that developed into a question mark. d. sturdy light was a cash cow that developed into a star.