involves cultivating opinion leaders and getting them to spread information about a product or a service to others in their communities. a. email marketing b. buzz marketing c. opinion leader marketing d. event marketing e. celebrity marketing

Choose the statement that is incorrect. a. search activity occurs only in markets where there is a shortage. b. when a price is regulated and there is a shortage, search activity increases. c. the time spent looking for someone with whom to do business is called search activity. d. the opportunity cost of a good is equal to its price plus the value of the search time spent finding the good.