One option a company has for achieving competitive advantage is by out managing rivals in

One option a company has for achieving competitive advantage is by out managing rivals in creating a value chain for customers. 

A value chain is how a company or organization adds value to a product or service. When value is added, it is more likely a customer will be attracted to your product because they see it for more than just the surface. Creating value and brand awareness are two of the most important ways to sell your products continuously. 

Having a long credit that will be corrected is better that a short credit that is clear is simply because with long credit history, a prospective lender can see how you have operated your credit facility over a considerable period. nobody's credit history is perfect - everyone has at least 1 or 2 lapses on their record. have short history of your credit doesn't show patterns or trends of persistent late payments.