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Business, 28.07.2019 03:00 yeimi12

The purpose of test marketing is to: select one: a. assess how well various aspects of the marketing mix fit together. b. eliminate ideas that are inconsistent with an organization's new-product strategy. c. evaluate a new-product idea before any prototype is created. d. shorten the development process of a product and reduce costs.

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The purpose of test marketing is to: select one: a. assess how well various aspects of the marketing...
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