As part of her child development course, paris has chosen to analyze children's drawings. she collected drawings from 50 children in the third grade. she became so engrossed in the project that she lost track of time. three hours ago she had meant to spend only an hour on the project. paris is demonstrating

This activity is important because as a marketing manager, you must allocate resources to reach your target market. during the strategic marketing process, managers move through three important phases to determine how to optimally allocate resources: a planning phase, an implementation phase, and an evaluation phase. in this interactive exercise, you are asked to review various strategic marketing actions and determine where in the strategic marketing process the action would occur. the goal of this exercise is to demonstrate your understanding of the strategic marketing process and related marketing actions.