What kind of advertisements would a company be unable to measure with standardized tests? a company would be unable to with standardized tests.

A company would be unable to measure someones creativity or leadership skills with standardized tests. Standardized tests measure subject-specific knowledge and their readiness for further eduation or training. A standardized test is usually multiple choice and there is a right or wrong answer, so creativity is not able to be measured. Whereas if this was an open question test where someone could explain how they would handle a situation or be able to develop ideas openly, they may be able to better understand where ones creativity or leadership skills derive.