General mills collects data on sales, customer information, preferences, and a host of other information related to the go-gurt product. general mills most likely uses a(n) to collect and store this data.

General Mills is most likely using marketing information system in collecting and storing data. A market information system is being used in order to support the decision making of the market in which the data is composed of stored, analyzed and gathered data in which is being distributed to the managers.

General mills collect data on sales, customer information, preferences, and a host of other information related to the Go-gurt product. General mills most likely use a marketing information system to collect and store this data.  

Further Explanation:

Marketing Information system:

A marketing information system is a type of management process which can be utilized to store and collect the data. This is a formal technique to collect and store the data. The company general mills used this technique of storing data.  

Following are the sources where the company can collect and store the data:

• Sales

• Customer information

• Customer preferences

This system is important because it strengths the company about which product is more demanded in a particular market in a particular period. It is also taken into consideration, the specific needs of the customer. As the data is directly collected from the customer, there is no discrepancy in the product need by the customer and the produced goods of the customer.  

Learn more:

1. Learn more about resource management activity

2. Learn more about management characteristics

3. Learn more about demand and supply

Answer details:

Grade: Middle School

Subject: Marketing

Chapter: Marketing information system

Keywords: general mills, collect, data on sales, customer information, preferences, Go-gurt product, marketing information system, strengths, company, specific needs, customer, formal, utilized.

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