The news clip deals with the question of a. for whom goods are produced: publishers of e-books and producers of e-book readers b. how goods are produced: by apple and amazon c. what and how goods are produced: an app for the ipad made by amazon d. what is produced: e-books and e-book readers. for amazon, arrival of the ipad opens door to more e-book sales electronic books are expected to be a major selling point for apple's ipad. amazon, apple's main competitor, produces the kindle and e-books to be read on the kindle. but amazon says that it will produce an ipad app that will enable ipad users to read kindle e-books. amazon has tussled with publishers over e-book prices, but book publishers will adopt a new pricing model that might improve amazon's profit margin on e-books. the new e-book prices will assign 30% of revenue to e-book retailers such as amazon and apple.