Kevin purchased a new smartphone the day it was launched in the market. he showed his friends the new phone, which encouraged them to buy the phone and tell their friends about it. in this scenario, kevin's friends are involved in a. adoption b. diffusion c. disposal d. habituation e. resistance

the correct response is the letter b

In this scenario, kevin's friends are involved in diffusion.

Advertising has as one of its primary objectives to create messages that generate in the public more favorable attitudes towards a product, a service, a brand or a company. Research in persuasive communication has shown that changing attitudes depends fundamentally on how the receiver interprets and processes the persuasive information that he receives.

The correct answer is A, Adoption.

Explanation:

Product Adoption is the process of hearing about the product and buying it. In Adoption Process, there are many steps involved like Awareness, Interest, Evaluation, Trial and Adoption. A person goes through these stages before buying a product.

In this case, Kevin's friend see his new phone, took interest, evaluate its features, try it with him and then decides to buy it. So they are involved in the adoption process of the product.

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