What type of assets (or liabilities) more readily lend themselves to fair value measurements?

Financial assets and liabilities more readily lend themselves to fair value measurements. Fair value measurements are the price that would be received to sell an asset or transfer a liability between those in the market by a certain date. Financial assets include cash, equity, contracts and other ways the company can bring in income. Liabilities are obligations owed to individuals or other corporations or owing someone cash.

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