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Business, 31.07.2019 17:40 helper4282

Veggie delight, a leading manufacturer of frozen vegetarian burgers, has recently entered the middle east markets. based on its research, consumers in the middle east prefer spicier burgers than in the united states and other countries. so the company alters the ingredients in its burgers to meet the local preferences. in this scenario, veggie delight is using a(n) strategy to market its product. straight product extension product adaptation undifferentiated marketing communication adaptation product invention

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Veggie delight, a leading manufacturer of frozen vegetarian burgers, has recently entered the middle...
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