The basic assumption of is that all customers in the market have similar needs and wants that can be reasonably satisfied with a single marketing program. a. focused marketing b. holistic marketing c. single segment marketing d. mass marketing e. market concentration

On july 2, year 4, wynn, inc., purchased as a short-term investment a $1 million face-value kean co. 8% bond for $910,000 plus accrued interest to yield 10%. the bonds mature on january 1, year 11, and pay interest annually on january 1. on december 31, year 4, the bonds had a fair value of $945,000. on february 13, year 5, wynn sold the bonds for $920,000. in its december 31, year 4, balance sheet, what amount should wynn report for the bond if it is classified as an available-for-sale security?