American tourister, producer of luggage--is planning to introduce a new product line. the marketing manager is having her sales force call on retailers to explain american tourister's consumer advertising plans, the unique features of the new luggage, how the distributors can best promote it, and what sales volume and profit margins they can reasonably expect. this is an example of: a "pulling" policy. intensive distribution. selective distribution. a "pushing" policy. exclusive distribution.
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American tourister, producer of luggage--is planning to introduce a new product line. the marketing...
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