When a company improves the packaging of its product, it is introducing a radically innovative change?

Yes, surely it’s a new introduction of a radically innovative change, mainly in the form of outlooks primarily which can be in the form color combination, new brand design logos, and then very attractive overall outlooks, which can make people to get attracted easily with even at first looks and hence also increase their marketing and sales as well.

Ithink its 1e100 but im not sure.