The marketing manager at frizzles' eateries targets customers who are working to lose weight but who still want to dine out. the restaurant chain offers a wide variety of low-fat, low-calorie meals that appeal to dieters. frizzles' approach is best referred to as segmentation.

This is a benefit segmentation. The customers that Frizzles' is marketing to wants to see a tangible benefit from eating the food they are being offered. In this case, eating lowered-fat products and foods with fewer calories are part of trying to lose weight while still enjoying themselves. The customers want to receive an advantage by eating these products that they would not receive at other eateries or restaurants.