Business schools generally train students to follow decision-making models. intuitive sequential bounded rationality rational convolutional

Business schools generally train students to follow rational decision making models. This is because in business, all decisions must be based on facts and data since critical items are being decided upon. There is no room for making decisions based on emotions and unverified data or opinion.

rational

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a manufacturer of printed circuit boards uses exponential smoothing with trend to forecast monthly demand of its product. at the end of december, the company wishes to forecast sales for january. the estimate of trend through november has been 200 additional boards sold per month. average sales have been around 1000 units per month. the demand for december was 1100 units. the company uses α = 0.20 and β = 0.10. make a forecast including trend for the month of january.