"I can't believe it! We've spent 18 months developing a relationship with that client. Our families have even socialized together. We've become friends. And they use a one-sentence memo to tell us that we were not selected for the big contract! Not a word of thanks, not a clue as to why we were not selected. I'm very disappointed" said Hugh, Vice President of Sales. Hugh was particularly disappointed because:. i. a personal text message would have been the richest medium for communicating this information memos are the least rich medium for communicating this information
ii. a personal note would have been the richest medium for communicating this information
iii. a face-to-face meeting would have been just as rich as an electronic mail message.
iv. a phone call would have been a richer medium for communicating than a face-to-face conversation