Why Probablity Sampling is generally preferred in comparison to non-probability samping

Probability gives all people a chance of being selected and makes results more likely to accurately reflect the entire population. That is not the case for non-probability. Probability sampling versus non-probability sampling for hotels can be a confusing concept for anyone carrying out survey research projects. Knowing some basic information about survey sampling designs and how they differ can help you understand the advantages and disadvantages of various approaches.

Probability gives all people a chance of being selected and makes results more likely to accurately reflect the entire population. That is not the case for non-probability.

In a perfect world you could always use a probability-based sample, but in reality, you have to consider the other factors affecting your results (availability, cost, time, what you want to say about results). It is also possible to use both different types for the same project.

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