Which of the following statements regarding sales goals is most accurate? a. For marketing managers, sales revenue or unit sales can be easily translated into meaningful targets for a product line or brand.
b. An advantage of increasing unit volume sales is that it always results in an increase in profits.
c. Very often, cutting prices results in a decrease in market share.
d. Cutting prices for a single product in a product line to raise unit sales often results in an increase in sales for related products in the line.
e. Setting unit volume sales as a pricing objective results in price wars with competitors, so the practice is limited to industries with few competitors.

6. why the aggregate supply curve slopes upward in the short run in the short run, the quantity of output that firms supply can deviate from the natural level of output if the actual price level in the economy deviates from the expected price level. several theories explain how this might happen. for example, the misperceptions theory asserts that changes in the price level can temporarily mislead firms about what is happening to their output prices. consider a soybean farmer who expects a price level of 100 in the coming year. if the actual price level turns out to be 90, soybean prices will , and if the farmer mistakenly assumes that the price of soybeans declined relative to other prices of goods and services, she will respond by the quantity of soybeans supplied. if other producers in this economy mistake changes in the price level for changes in their relative prices, the unexpected decrease in the price level causes the quantity of output supplied to the natural level of output in the short run.