Business, 17.12.2021 22:40 jaylan11brown

When Mr. Brown, the new CEO of XYZ Department Stores, took over, his first action was to get rid of the organization’s existing marketing strategy, which was heavily based on couponing. He replaced it with a strategy of low prices every day, a policy with which some of its competitors were having much success. This was a(n) change.

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When Mr. Brown, the new CEO of XYZ Department Stores, took over, his first action was to get rid of...

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