The common elements of an advertisement are o text and visuals
visuals and warranties
visuals and product features
text and pricing

Before you begin to compose a message, you should conduct research to collect the necessary information. to avoid frustration and inaccurate messages, be sure to consider the receiver's position. which questions should you ask yourself before determining what and how to research?

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Xinhong company is considering replacing one of its manufacturing machines. the machine has a book value of $39,000 and a remaining useful life of 5 years, at which time its salvage value will be zero. it has a current market value of $49,000. variable manufacturing costs are $33,300 per year for this machine. information on two alternative replacement machines follows. alternative a alternative b cost $ 115,000 $ 117,000 variable manufacturing costs per year 22,900 10,100 1. calculate the total change in net income if alternative a and b is adopted. 2. should xinhong keep or replace its manufacturing machine