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Jared harless shattered his elbow in a snowboarding accident and decided to visit a doctor at smith union hospital for treatment. in most large organizations, several people are responsible for the buying decisions. these buying-center participants can include employees who have a formal role in purchasing decisions (i.e., the purchasing or procurement department), members of the design team for a new product, top managers, and employees who will be using the item being purchased. these employees are likely to play different roles in the buying process. vendors must understand these roles and adapt the marketing process appropriately for different individuals and for the buying center as a whole.

An investment offers a total return of 18 percent over the coming year. janice yellen thinks the total real return on this investment will be only 14 percent. what does janice believe the inflation rate will be over the next year?

Two assets have the following expected returns and standard deviations when the risk-free rate is 5%: asset a e(ra) = 18.5% σa = 20% asset b e(rb) = 15% σb = 27% an investor with a risk aversion of a = 3 would find that on a risk-return basis. a. only asset a is acceptable b. only asset b is acceptable c. neither asset a nor asset b is acceptable d. both asset a and asset b are acceptable