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Revising for clarity business writers appreciate messages that are clear and understandable. proofreading and evaluating your work will you compose messages that are clear, concise, and direct. revise for clarity by eliminating trite phrases, avoiding jargon and slang, and dropping cliché́s. why do some people fail to write clear and concise messages? they always tell the truth. they write to express and impress. they write to impress instead of express.

Last week paul, ceo of quality furniture in south carolina, traveled to europe to visit customers. while overseas, paul checked his e-mail daily and showed his company's website to customers, explaining how the website will them place orders and receive merchandise more quickly. after visiting the last customer friday morning, paul was able to return to the corporate office in south carolina to meet with his board of directors that night. is the "shrinking" of time and space with air travel and electronic media.

Mcdonald's fast-food restaurants have a well-designed training program for all new employees. each new employee is supposed to learn how to perform standardized tasks required to maintain mcdonald's service quality. due to labor shortages in some areas, new employees begin work as soon as they are hired and do not receive any off-the-job training. this nonconformity to standards creates