Rebecca works at Delta Creations, a content development company. She is an aspiring author who wants to write short stories for children. However, she is not sure whether it is worth leaving a high-paying job to follow her passion. Rebecca is also a single mother who has to take care of her two children: Joseph, a 12-year-old boy, and Serena, a 14-year-old girl. Hence, she decides to consult Murray who is a project manager at Theta Solutions, a leading global provider of educational books and materials and a leading publisher. Murray wants to help Rebecca by getting a better idea of the book Rebecca wants to write and anticipating the audience's reaction to it. How can Murray help Rebecca solve her dilemma