Which of the following statements is a benefit of including advertising as part of the promotional mix?
A. Consumers place great trust in a producer's words about its own
products.
B. Marketers have great control over the message.
C. Advertising provides an opportunity for two-way communication.
D. Advertising messages are more personal than other forms of
promotion
SUBMIT

The state troopers in one state have a motto, “nine you’re fine; ten you’re mine,” which is the standard that they use for pulling over speeders on the state highways. in other words, if the posted speed limit is 55 mph, drivers can drive at a rate up to 64 mph without fear of getting a ticket. which of the following best describes the ethical culture in the state? a. the troopers are following a standard of positive law. b. the troopers are following a normative standard. c. the troopers are following a headline test. d. the troopers are following the blanchard/peale standard.