instead of adhering to a standardized advertising strategy or committing to strictly local campaigns, many international firms are now taking what we might call a approach, and that is establishing a global brand image, while being sensitive to cultural and legal differences. this allows them to save costs and achieve international brand recognition but also customize ads to different markets.

The advantage of administering personality tests on employees is that it will allow the employer to know the mindset and personality of the employee. this will allow the employer to at least have an idea as to how the employee works and how his attitude in the workplace. the disadvantage is that it may make the employee a little anxious as to whether he would meet the personality requirements of the employer and whether he would be able to retain the job or not. 

Answer growing internally through direct expansion or creating new businesses;