You just graduated from college with an accounting degree and landed your first job! You will be working as a managerial accountant for a company that owns and operates several local restaurants. On your first day, your manager admits that in the past, they have not paid much attention to ethics in the business’s accounting practices. The company has never had a problem with the law, so your manager hasn’t seen the need to focus on ethics. Your job is to explain to your manager why the company should implement ethical accounting practices. Explain the purpose of ethics in accounting, and then describe the benefits of ethical accounting.

Reliability and validity reliability and validity are two important considerations that must be made with any type of data collection. reliability refers to the ability to consistently produce a given result. in the context of psychological research, this would mean that any instruments or tools used to collect data do so in consistent, reproducible ways. unfortunately, being consistent in measurement does not necessarily mean that you have measured something correctly. to illustrate this concept, consider a kitchen scale that would be used to measure the weight of cereal that you eat in the morning. if the scale is not properly calibrated, it may consistently under- or overestimate the amount of cereal that’s being measured. while the scale is highly reliable in producing consistent results (e.g., the same amount of cereal poured onto the scale produces the same reading each time), those results are incorrect. this is where validity comes into play. validity refers to the extent to which a given instrument or tool accurately measures what it’s supposed to measure. while any valid measure is by necessity reliable, the reverse is not necessarily true. researchers strive to use instruments that are both highly reliable and valid.