When a consumer makes a purchase of a particular product... When a consumer makes a purchase of a particular product, because they are familiar with the company that makes the product, they are
making the decision based on which characteristic?

The consumer decision process is composed of problem recognition, search, evaluation, and purchase decision. Post-purchase behavior is the result of satisfaction or dissatisfaction that the consumption provides. The buying process starts when the customer identifies a need or problem or when a need arises.

Complex buying behavior.

Dissonance-reducing buying behavior.

Habitual buying behavior.

Variety seeking behavior.

Explanation:

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