In the Management in Action case, Stella McCartney continues to innovate to stay ahead of competitors and offer what she believes is a truly sustainable product. This behavior is most closely aligned with which management approach

Anita has been named ceo of a popular sports apparel company. as ceo, she is tasked with setting the firm's corporate strategy. which of the following decisions is anita most likely to makea) whether to pursue a differentiation or cost leadership strategy b) which customer segments to target c) how to achieve the highest levels of customer satisfaction d) what range of products the firm should offer