Business, 25.11.2021 14:00 officialrogerfp3gf2s
The Biggs Department Store chain has hired an advertising firm to determine the types and amount of advertising it should invest in for its stores. The three types of advertising available are television and radio commercials and newspaper ads. The retail chain desires to know the number of each type of advertisement it should purchase in order to maximize exposure. It is estimated that each ad or commercial will reach the following potential audience and cost the following amount:
Exposure (people/ad or commercial) Cost (US$) TV commercial 40,000 16,000 Radio commercial 28,000 14,000 Newspaper ad 29,000 8,000
The company must consider the following resource constraints:
a. The budget limit for advertising is $200,000.
b. The television station has time available for 6 commercials.
c. The radio station has time available for 12 commercials.
d. The newspaper has space available for 5 ads.
e. The advertising agency has time and staff available for producing no more than a total of 20 commercials and/or ads.
If this problem is formulated as an integer and also a linear programming problem (separately), the combination of commercial and advertisements that would maximize the exposure would be, respectively:
Answers: 1
Business, 21.06.2019 23:20
On october 2, 2016 starbucks corporation reported, on its form 10-k, the following (in millions): total assets $14,329.5 total stockholders' equity 5,890.7 total current liabilities 4,546.9 what did starbucks report as total liabilities on october 2, 2016? select one: a. $12,516.7 million b. $6,377.3 million c. $995.0 million d. $8,438.8 million e. none of the above
Answers: 2
Business, 22.06.2019 08:30
Blank is the internal operation that arranges information resources to support business performance and outcomes
Answers: 2
Business, 22.06.2019 10:30
On july 1, oura corp. made a sale of $ 450,000 to stratus, inc. on account. terms of the sale were 2/10, n/30. stratus makes payment on july 9. oura uses the net method when accounting for sales discounts. ignore cost of goods sold and the reduction of inventory. a. prepare all oura's journal entries. b. what net sales does oura report?
Answers: 2
Business, 22.06.2019 12:20
Consider 8.5 percent swiss franc/u.s. dollar dual-currency bonds that pay $666.67 at maturity per sf1,000 of par value. it sells at par. what is the implicit sf/$ exchange rate at maturity? will the investor be better or worse off at maturity if the actual sf/$ exchange rate is sf1.35/$1.00
Answers: 2
The Biggs Department Store chain has hired an advertising firm to determine the types and amount of...
Chemistry, 23.05.2021 03:10
French, 23.05.2021 03:10
Mathematics, 23.05.2021 03:10
Chemistry, 23.05.2021 03:10
Computers and Technology, 23.05.2021 03:10
Mathematics, 23.05.2021 03:10
Mathematics, 23.05.2021 03:10
Chemistry, 23.05.2021 03:10
Mathematics, 23.05.2021 03:10
Physics, 23.05.2021 03:10
Mathematics, 23.05.2021 03:10
Mathematics, 23.05.2021 03:10