Disney World is a mature product and a cash cow. To prevent its potential decline in the product life-cycle, Disney runs a lot of commercials featuring Mickey Mouse showing you the fun times you could have in visiting Disney World again with your family. The commercials run throughout the year, though sometimes the amount of advertising can vary depending upon vacation season, weather and the economy. This example represents: a. Media scheduling based on flighting
b. Reminder advertising
c. Use of a personality symbol
d. Sales promotion
e. Madison & Vine

Peppy knows a lot about marketing, but not much about the legal or financial aspects of starting a new business. he wants to consult with a lawyer and accountant, but his budget is tight with all of the expenses involved in getting peppy's pizzazzeria up and running. peppy should: trust his basic instincts and try to put it together without the advice of lawyers and accountants. delay talking with a lawyer and accountant until the business has established a positive cash flow for at least one year. immediately hire full-time lawyers and accountants for his staff. consult with a lawyer and accountant even though the budget is tight.