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Business, 25.11.2021 05:40 genyjoannerubiera

Cluster analysis is based on the principle that: a. social class has a negligible impact on consumer behavior.
b. consumers in the same neighborhood tend to buy the same products and services.
c. ethnicity exerts a weak influence on the shopping behavior of consumers for products and services.
d. gender plays a major role in influencing the shopping behavior of consumers.
e. boomer parents and their adult children share many common characteristics.

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